Can I design a logo on my own for my dating website?
Designing a logo requires professional design knowledge, as well as the understanding of the principles and
elements of design. However, in this day and age there are many logo design tools and software which can
help you forgo the need for this expertise. Logo design software can help you choose appropriate symbols,
colors and styles for your dating logo. They ask you pertinent questions which allow the software to make
design decisions on your behalf. Alternatively, some tools make use of set templates which can be tweaked
according to your desires. This is usually the fast and easy way to obtain a dating logo on your own.
However, on the flip side, if you want something very unique and timeless, that will always come from a
professional graphic designer, and not from software or a tool. Designing your own dating logo can be very
beneficial as it can help you give a basic understanding of your design expectations, which you can then
discuss with your graphic designer.
What are the top 3 questions to ask before a starting logo design for a dating
Generally, you can ask a lot of questions which can help you narrow down a focus for your logo design.
However, some of the top questions you can ask yourself for quick results are the following:
I. If there was one word I could use to define the essence of my dating company, what would that be?
Asking this question will help you get to the true personality of your dating website, which will give you a
clear guideline for your logo design process.
II. Who are your target audience? (Adults, Young Adults, Senior, Mixed Crowd).
Knowing this will help you set the tone for your logo. For example a teen website will need to look more
upbeat and fun whereas the older age group would prefer a more classy, sophisticated, serious dating
III. What are the long-term goals of your dating website say 10 or 20 years from now?
This will help you form a design that is timeless and relevant across ages, and according to the brand’s
What are some symbols or styles appropriate for matchmaking company logo?
Traditional dating websites or businesses use the following symbols & styles:
Cupids or mythical gods and goddesses of love
Images of love and romance from Roman myths or traditions can be used in traditional logo design.
Religious communities also use their religious symbols in traditional dating logos. For example a Christian
community may have the symbol of Jesus or Mary in their dating logo.
Hearts are a popular traditional dating symbol. They can also be used in modern logos, but if the hearts
accompany traditional cupid wings or something similar, then they give off a traditional feeling.
Logos with a symmetrical composition also look traditional. Some designs may use crests or emblems as well.
Modern Matchmaking Logos
Modern dating symbols and styles are more minimalistic and symbol. You will often see flat design, wordmarks
and trendy fonts in modern dating logos. For example the Tinder logo uses flat design, sans-serif font and a
wordmark to give a modern and minimalistic feel.
Similarly there may be symbols of drinking glasses, sexualized figures of couples or modern hearts etc.