Should my community logo have a local outlook or a global feel?
When you are designing a logo for a community center or a foundation, it is important to determine the scope
of your audience to understand if you should go for a local outlook or a more global image.
Ask yourself these three questions:
✓ Who are my target audience?
✓ Who is the community center/foundation for?
✓ Do I plan to expand my target audience in future?
If, for example, you are designing for a town community center, your logo will benefit from having a local,
cultural feel. This helps in establishing the unique local identity, and appeals to the audience as well.
However, if you run a Youth organization or an NGO and you look forward to establishing ties with
international or national foundations, it is better to go for a global outlook as it will appeal to a wider
set of audience and convey a wider set of beliefs.
To make you logo more global, go for symbols and colors that are considered universal. For example an olive
branch is considered a universal, global symbol of peace:
And if you want to give a local look, go for local colors and symbols. For example, the local landscape may
be used to give a local look to the logo:
Should I design my own community logo or get services from a professional
Logo design is a professional and complicated field. While there are many logo design software available
today which help non-designers get logo design results, they are not comprehensive in nature. We would
recommend you to do your own research, try your hand at design, and explore color and style options so you
have a clear idea about the kind of logo you want and need. Once you have your preliminary research, it
takes no time to get in touch with a professional designer.
A professional designer will help you:
✓ Design for the future so your logo is relevant for the years to come
✓ Give you a more distilled and sophisticated design
✓ Give you a logo that is in line with principles of design, psychology and marketing techniques
✓ Help you define your vision for your logo and visual branding.
How to make sure my community logo is conveying my mission?
A logo conveys the vision and mission of an organization, and translate them into messages in the form of a
visual. This is done through four things:
Media and communication business usually consist of niches that deal with social media, electronic media
such as news channels or local stations, or audio and digital media streams. In all of these businesses, it
is very important to form a strong visual identity to help gain popularity and customer attention. If you
keep the following design principles in mind, your media logos will be top-notch and up-to-the mark:
1. The Choice of Color
Warm colors like orange, yellows and browns create a feeling of
togetherness a community logo usually aims for. Similarly, you may also use blues to create a feeling of
trust, honesty and dependability. Refer to color psychology for optimum use of colors.
2. The Type of Symbols Used
Symbols can be categorized in different ways. They can be
masculine and feminine, they can be local and global, they can be abstract and defined etc. Your symbol
should be in accordance with the kind of message you want to portray. For example, if you want your
foundation to give a distinct, masculine feeling, go for symbols that glorify masculinity and use colors
that support the message of masculinity. Here is an example:
3. The Composition or Execution of Design
The composition of the logo also conveys a
certain outlook. For example, logos that are symmetrical or set in a crest or emblem convey a message of
traditionalism and strict formality. Whereas logo with an asymmetrical composition look more modern and
4. The Style of Fonts
Fonts also help you convey your message. If you go for
sans-serif or bubbly fonts, it gives a feeling of warmth, friendliness and informality in your community
logo. Whereas serif fonts like Times New Roman can create a sense of strictness, formality or tradition.