How can I avoid generic photography studio logos?
The best way to avoid generic logo icons for your art studio is to conduct a thorough search –acquaint yourself with the common images and icons, the popular styles, and the over-used symbols. Then try to think how you can distance your business from the crowd. Once you know what has been done before, it is easier to avoid doing it again.
For example, images of cameras are very popular in photography logos. Whether it is in the form of shutters, lenses or whole cameras, these should be avoided.
Similarly, for art studios or gallerys, paint brushes, pencils, pens, paint splatters and paint palettes are a popular symbol. These should again be avoided.
Instead go for unique symbols that still refer to arts and photography, but in a different way. Here are some good examples:
Can I use my photography or fine arts work as a logo image?
This is not a good idea. A photograph or a painting should never be used for a logo icon. A logo should be designed independently to convey the unique messages, visions, and beliefs of an art studio or a photography business. It needs to appeal to the audience, and have marketable qualities which are not always guaranteed by a photograph or a painting.
1. The image may not be resizable. Because logos needs to be used over a variety of media, for example on screen and in print, on billboards, in newspapers, flyers etc, the image needs to be in a vector format so it is resizable. This helps retain the image quality. A photograph or a painting is rarely resizable.
2. A photograph or a painting has a lot going on. It is not designed to catch eye from afar –most paintings are supposed to be viewed from a close distance. This is not a good quality for a logo. Logos need to be simple and catchy.
3. A painting or a photograph may not portray your brand personality. Ultimately, your logo is a substitute for your brand. It is what stands in place of your brand in front of your audience. This means it needs to portray the subtle personality and aura of your art studio or your photography studio. For example, are you a classical art studio that believes in exclusive inclusion of artists or are you an indie art studio that believes in welcoming anyone in? Your logo needs to portray such qualities and a painting or a photography will not help this.
However, you may give your logo a hand-painted look or a photographic look. That is different than using a photograph or a painting as a logo.
Should my art logo be audience-centric?
Of course –one of the primary purposes of a logo is audience appeal. Your logo needs to speak to your target niche. For example, if you have a nature photography business, your audience is travel or nature tour guides. Like this one:
If you have an art gallery, your audience is art curators and artists. Your logo needs to be tailored to the likes of your audience just as much it needs to be tailored to serve your own likes and needs.