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What file size and type standards should advertising logos follow?

Advertising companies and agencies play a very important role –they help project other businesses out into the world. The very important task of brand recognition and propogation lies on their shoulders, and an advertising agency is only going to be able to do this if its own branding and advertising is top notch. This is why your logo is extremely important –it is going to convince people of the impact you’re going to have on their brand. If you can make an impact on your clients, they will take it to mean that you can create the same impact for their businesses!
Here are some important standards to remember for when creating advertising logos:
Logo design standards can vary according to the type of usage. However, there are some static standards all designers should follow. These include the following:

a. 300 DPI Resolution: Media and advertising logos are used in printed form as well as on digital screens, videos, and websites. This means a logo is often needed in different sizes. Sometimes a logo is needed as a huge billboard image; at other times it needs to be printed into a corner or a letterhead. For this to happen effectively, all logos should be designed in a 300 DPI resolution. This allows for the logo to be resized effectively, without damaging the image quality.

b. Vector Format: A vector format is a format where your image is not made in pixels or grids; instead it is made in mathematical paths. This means a vector file allows you to rescale your image without damaging its quality. This is why your media logo master file should always be in a vector format in Adobe Illustrator. This allows for the logo to be scaled up or down as needed

c. CMYK or RGB: CMYK and RGB colors are color modes for publishing graphics or logos. If the logo is going to be published in a printed form, for example on a letterhead, a business card, product packaging or on a billboard, you should set the color mode to CMYK mode. This is because CMYK refers to the cyan, magenta, yellow and black inks which are used to create the different colors in the printed output.
If your advertising logo file is going to be published online, like on a website on in an app, you should set your color mode to be RGB mode. RGB refers to Red, Green and Blue lights which are used in digital screens to create different colors. RGB output is superior in quality than CMYK output for on-screen publishing, whereas CMYK output is better than RGB output in printing.

How can I increase the psychological appeal of my marketing company logo?

The three primary ways to increase the psychological appeal of marketing company logos are the following:

a. Use catchy colors: Use colors that give off positive vibes and are appropriate for the niche. For example, orange is a color that brings feelings of warmth, positivity and action. This is why it is used so much in advertising and marketing logos –it creates an upbeat, productive image!

Here is an example of a logo that uses catchy colors:
hot air balloon marketing logo


b. Use Out of the Box Imagery: Make your marketing brand identity unique by introducing creative abstraction or a creative graphic design application. Abstraction means modifying a shape and simplifying it in a way that it retains similarity to the original reference, yet it is not a realistic depiction.

Here is an example of an abstracted bulb with flames used for an advertising logo:
bulb with fire logo for marketing company


c. Make it Simple: According to research, simple images tend to strike more and stick in the memory for long, because of the visual unclutter. A simple logo will thus have a greater psychological appeal.

What are the popular design trends in advertising agency logos

Marketing and advertising logos need to be modern and classic at the same time look up-to-the-mark. Usually, advertising agency logos tend to be minimalistic, modern and abstract. They also make use of flashy, unusual color schemes and handwritten fonts. A clip-art or pop-art look is also often preferred by advertising agencies. Here are some examples:

Minimalist & Modern: Clean lines, modern sans-serif fonts
play graphic symbol with pixels


Clip Art Style: Flashy colors, clip art graphics
bulb on the cloud logo