There are many different ways for a business to advertise successfully, email marketing being a good one. Using the media, if budget allows, is another. In today’s society, social media is an absolute must. Let’s go over brochures, a very viable, elegant and smart way to advertise products and services.
I’m sure we all know what brochures are, but what many stumble across is how to create one, particularly when it comes to writing content. In order to get the most out of this investment, businesses must be extremely careful of what they say and how they say it. Today we highlight a few proven writing tips for tri-fold brochures.
1. Include a Strong Call to Action – This is an essential element in any good brochure design. A call to action is a concept that directs a client/customer to take the next step, which typically is to make a purchase. Whether you are selling a product, promoting a service or just handing out informative material, your content should have a highlighted call to action, prompting readers to react based on what they see. Generic examples are ‘Start your FREE trial today!’ and ‘Order now, while supplies last.’
2. Include a Table of Contents – Tri-fold brochures have a good amount of content inside. If this is the case, then be sure to include a table of contents to give the readers an easy way to navigate the brochure. A table of contents will also helps your brochure stand out.
3. Write for a Target Audience – This might seem straight forward, but it is in fact one of the most complex tips. Writing for the reader is no piece of cake. Conducting an in-depth analysis of the consumer market is crucial to figure out your business’ target audience. Determining the needs of your audience (such as the products or information being searched) should be next. After that comes the part where you put together the material.
4. Include Facts & Statistics to Accompany the Design – Depending on a company’s niche and type of content, including facts and statistics would add a lot to the content and brochure design. For example, a weight loss boot camp brochure can use geographic weight gain and/or weight loss statistics to help support their content.
5. Use Words that Sell & Pictures that Influence – A brochure without images, pictures or effects, is dull. People are visual and without visual elements not many will read through a brochure. Include words that will compel the reader to make a sales decision and include images alongside it that might help to influence that decision.
There is no denying the impact a good tri-fold brochure design could have on a company’s marketing campaign. Even in an Internet world, brochures are widely utilized to maximize ROI. In fact, brochures have also moved to the digital world and are now available as e-brochures in downloadable versions. Needless to say, the content of your brochure can truly make or break the advertizing campaign, so choose wisely!