One of the great things about graphic design is that it has brought to life elements that many considered to be unimportant. Package design is one example of this. Whether you are making a big purchase like a cell phone, or buying something more minor, like a t-shirt, both will be encased in a neatly designed package. These days packages are generally designed to include the company’s logo, name and sometimes other information like contact number or email address.
More and more companies are realizing the importance of creative packaging and are now opting for unique designs in order to stand out. Packages are also utilized for as a means of advertisement and brand exposure. Well designed packages don’t get thrown away by consumers, some save them, just for the design. Here are a few package designing tips that both business owners and designers should consider if they want to create an impact with their package design.
1. Create a Unique Design Layout – Some companies are keen on keeping the same design theme for all advertising mediums. However, depending on the actual structure of the package, this might not always be the best option. In such cases, coming up with a unique design layout is extremely important. Designing packages isn’t much different than designing a logo or a website. The foundation must be unique, relatable and innovative.
2. Add Images – Including an image will make a package more visually appealing and colorful. Use an image relevant to your client’s theme. An example of a company that does this is successfully is Starbucks. They have incorporated their logo with an image on each package of coffee to define their products. You can do the same. Find an image that corresponds with the service being provided, aside from the logo, and add it to the design.
3. Don’t Forget the Logo – One thing you should never forget is to feature the company logo! After all, next to the company’s name, it’s the most important element to include. Some businesses can get away with just using their logo, but as a general rule of thumb, both logo and text should go together.
4. Add a Slogan or Greeting – If the business has a slogan, think about including that in the package design. First, be sure it goes with the theme of the package design. During different holidays, adding seasonal greetings is a great gesture to consumers. Creating a special edition for a designated season, if there’s a budget for it, is another way to take your design up a notch. It shows the consumers that the company cares and they are invited to celebrate with them.
5. Use the Right Colors & Fonts – It is absolutely crucial to choose these two correctly. Analyzing these two aspects will take a good part of the time during the design process. Try different colors and fonts together until you find the combination that looks best. Most of the time, this information will be provided by the client. If not, check out their website to determine color combinations and font types they prefer.
6. Easy-Open Package – The structure of the package is a big part of the design. Choose one that is easy to open, otherwise any other design work you do will be worthless. If people have a hard time opening a package, the last thing they’ll notice is what’s on it.
7. K.I.S.S! – I am referring to the analogy “keep it simple, silly!”. It is very easy to go overboard and create an over the top design. A heavy design will incur higher printing and packaging costs. Keeping it simple generally works best when it comes to designing packages. Including multiple images, lots of colors, too much text can make the packing resemble more of a greeting card, instead of a package. You don’t want that!
These seven package design tips will get you started in the right direction. Keep in mind that even though this process is similar to designing a logo or website, package design factors in some elements that normal design projects don’t.