Logo Design Process Road Map

Posted on August 31, 2012 by Sana Khan

Same holds true for a winning logo. Creating a successful logo design requires a carefully outlined design process. This process goes through various stages of creation. It starts with brain storming ideas and gradually leads to sketching ideas out on paper, incorporating proper design elements, choosing the right colors, fonts and symbols and then finally digitalizing various versions of the logo for the client to review. There is however no set pattern for a logo design process. Every designer has his/her...

Web Design Practices That Won’t Get You Far

Posted on August 27, 2012 by Sana Khan

All designers need to be clear and concise in their approach and use productive practices to get the job done. This is particularly true for web designers. There are dos and don’ts in every field and sometimes the line between the two can be very vague which often leads to bad habits. These poor practices might seem harmless but they can have rather harmful effects in the long run, both for the client as well as the web designer. Here are seven...

Anatomy of a Responsive Mobile Website

Posted on August 15, 2012 by Sana Khan

Over the last decade, the field of web design has gone through tremendous changes. New technologies have been introduced and new advancements have been made to improve user experience. This eventually lead to various challenges for businesses but the introduction of mobile responsive websites have changed the playing field entirely.

Businesses can no longer opt for the traditional web design approach when it comes to mobile websites. These sites are responsive and have a different set of elements that can...

Successful Tri-Fold Brochure Writing Tips

Posted on August 10, 2012 by Sana Khan

There are many different ways for a business to advertise successfully, email marketing being a good one. Using the media, if budget allows, is another. In today’s society, social media is an absolute must. Let's go over brochures, a very viable, elegant and smart way to advertise products and services. I’m sure we all know what brochures are, but what many stumble across is how to create one, particularly when it comes to writing content. In order to get the most...